I initially got the idea for this product when I was studying the GRE and grappling with unfamiliar words on practice problems. By dissecting the words or drawing parallels with similar-sounding words, I could often approximate their meanings. When I started applying these concepts (similar words, root meanings, and other connections) to studying vocabulary, I quickly found that it was a remarkably fun and effective way to learn new words.

For example, I could never remember the meaning of 'iconoclast' until I related it to osteoclasts: cells that break down bone to release calcium. Sharing the 'clast' root, iconoclasts also ‘break down’ or ‘destroy’ —but instead of dissolving bones, they challenge tradition, destroying figurative icons.

Effective learning always hinges on making strong mental connections and thinking more deeply, which is easier to do when you’re mentally stimulated and engaged. Recognizing this, we launched our vocabulary initiative, not only to help teach you new words, but also to enhance your overall approach to learning. Beyond highlighting important word roots, we’ve sought to make many kinds of interesting conceptual connections - including many you can learn to make on your own. Our illustrators have done an amazing job at bringing our concepts to life with their funny and beautiful illustrations that serve to engage you further.

As Da Vinci said: "Study the science of art. Study the art of science. Develop your senses—especially learn how to see. Realize that everything connects to everything else."